I got a new phone and changed my ringtone to "Do You Wanna Date My Avatar" (The Guild) but my phone starts a ringtone so softly I never heard it until the caller was within a ring of hanging up.. so now it's just an old retro ring that's annoyingly loud. I've got a Splinter Cell "alert" tone as one of my alarm tones, though. It's definitely one to catch your attention.